Abayomi Abass: Transforming Sales Strategy and Business Growth Across SaaS and Automotive Markets
As businesses worldwide intensify their focus on scalable growth, revenue optimization, and digital transformation, professionals who combine analytical expertise with sales execution are increasingly shaping the future of enterprise success. One such professional is Abayomi Abass, a Certified Business Analysis Professional (CBAP) and Transformative Solutions Sales Leader whose career spans enterprise automotive leadership, SaaS growth strategy, and product-driven business development.
Based in Mississauga, Ontario, Canada, Abayomi Abass brings a results-oriented philosophy to every engagement: in every pursuit, there is either a win or a lesson
This mindset has defined a career marked by quota excellence, innovation, and measurable impact across multiple industries and regions.
Abayomi Abass is a Business Development Professional and Analyst (IIBA-CBAP Certified) with a strong background in Sales, Account Management, and Strategic Business Development
His experience bridges:
- SaaS & Technology Sales
- Enterprise Account Management
- Business Systems Analysis
- Product Ownership
- Automotive Sales & Advisory
- CRM Automation & Revenue Optimization
From leading high-performing automotive accounts in Nigeria to scaling SaaS-driven initiatives across North America, his journey reflects consistent adaptability and growth.
PROFESSIONAL EXPERIENCE (CURRENT & PAST ROLES)
| Organization | Role | Duration | Key Contributions |
| Jungal | Territory Partner – NAM | Oct 2025 – Present | Driving SME trust-based visibility and global positioning |
| Carnegie Capital Group SR&ED Consulting | Client Acquisition Specialist | Jun 2025 – Present | SaaS-led client acquisition & consulting growth |
| SAaS EDJE | Co-Founder / Account Executive | Dec 2024 – Oct 2025 | Built AI-driven SaaS agency for SMB operational efficiency |
| Entogo Inc | Business Development Contract Consultant | May 2025 – Aug 2025 | Strategic growth and expansion consulting |
| Automoves | Account Executive / High Ticket Sales Closer | Sept 2024 – Apr 2025 | Revenue growth, account management & market expansion |
| Higher Levels | Account Executive (SaaS Sales) | Jul 2024 – Sept 2024 | Lead qualification, demos, pipeline management & deal closing |
| Higher Levels | Business Development Representative | May 2024 – Jul 2024 | SaaS immersion, CRM engagement & prospect development |
| LIMA Automotive Industries | Business Development Analyst / Dealership Account Manager | May 2023 – Jun 2024 | Increased sales by 10%; improved CRM automation by 15%; achieved up to 150% quota |
| Digital Echoes (UK) | Product Owner / Business Analyst | Jul 2022 – May 2023 | Documented AS-IS/TO-BE processes; developed SRS; managed Jira boards; supported UAT |
| Nissan Nigeria | Enterprise Account Executive / Business Development Manager | Jan 2015 – Jul 2022 | Closed $1M+ TCV; 20% YoY growth; 18% improved conversion; multiple awards |
| Automob Advisory Services | Founder / CEO / Lead Partner | Apr 2016 – May 2022 | Built 12+ automotive service verticals; launched digital auto marketplace |
| The Honda Place | Sales & Marketing Consultant | Oct 2008 – Dec 2014 | Surpassed monthly targets by 15%; earned Best Staff in Field Marketing Award |
ENTERPRISE IMPACT AT NISSAN NIGERIA
During his seven-year tenure at Nissan Nigeria, Abayomi consistently exceeded performance expectations
- Achieved over $1 million in total contract value (TCV).
- Delivered 20% year-over-year revenue growth (pre-COVID).
- Increased market share by 15% within his first year.
- Improved lead conversion rates by 18%.
- Achieved up to 210% quota attainment.
- Received Rising Star Award and Employee of the Month recognition.
His leadership during this period strengthened his expertise in enterprise sales strategy, relationship management, and revenue scaling.
ENTREPRENEURIAL LEADERSHIP: AUTOMOB ADVISORY SERVICES
As Founder and CEO of Automob Advisory Services (AAS), Abayomi built a forward-thinking automobile management organization aimed at bridging service and support gaps in Nigeria’s automotive sector
He:
- Established over 12 service verticals including fleet audits and vehicle certification.
- Launched innovative offerings such as Auto Warranty Certification.
- Built OEM brokerage partnerships.
- Introduced a digital auto marketplace for enhanced customer transparency.
- Advised corporate clients on lifecycle cost optimization and asset management.
PRODUCT OWNERSHIP & BUSINESS ANALYSIS EXPERTISE
At Digital Echoes (UK), Abayomi transitioned into a Product Owner and Business Analyst role, where he:
- Conducted requirements gathering workshops.
- Documented functional requirements and system specifications.
- Developed use case diagrams and workflow models.
- Managed Jira project boards.
- Supported user acceptance testing and risk mitigation activities.
His CBAP certification strengthens his structured approach to requirements engineering and stakeholder engagement.
EDUCATION & CERTIFICATIONS
- PGD – Business Systems Analysis & Project Management
Canadian College of Business, Science & Technology (2023–2024) - Master’s Degree – Economics
University of Lagos (2011–2012) - Bachelor’s Degree – Economics
Lagos State University (2003–2007)
CERTIFICATIONS:
- Certified Business Analysis Professional (CBAP)
- Salesforce SDR Professional Certified
- SalesCamp for B2B Sales
- Tech Sales Ascension
Abayomi Abass represents a modern business leader whose career bridges enterprise sales, SaaS innovation, product strategy, and business analysis. His professional journey reflects consistent revenue growth, data-driven decision-making, and entrepreneurial execution.
In today’s rapidly evolving business landscape—where trust, technology, and transformation intersect Abayomi stands as a sales and business development professional who not only closes deals but builds scalable systems for sustained growth.
Connect with Abayomi Abass
https://www.linkedin.com/in/abayomiabazz/
